Website Design   ---------

At second Nature, one of our main focuses is website design and development. Wire frame drawings to get the bones of the site design. We then move onto the design phase, Search Engine Components of the website and then onto social media accounts.

We use a program called Adobe Muse which gives great flexibility with responsive web design so that no matter what your viewer is using be it a phone, tablet or desktop, your site will perform just the way that it should. Updating the website yourself is easy with a back end login so that you can change words, menus, images, pretty much anything on your site yourself. We're also available to help make changes of course.

Responsive website design is the practice of ensuring your website re-formats itself for whatever device is being used. Phones will be presented with the phone layout, tablets, theirs, and desktops theirs as well.

Social media integration can also be achieved where we have some of your social media posts available on pages of your website so that your user never even needs to leave your site to get a good impression of you and your business.

Google ranks what they call "Mobile-friendly" websites higher than those that aren't, and so it's a simple equation. Be mobile friendly, and your business will grow.

We can take care of getting you completely off the ground with a domain name and hosting as well as setting up your email and all of your social media accounts.

We can also take over from where your last web designer left off and use what they did to catapult you to the top of the ranks.

Having an effective website that covers a broad range of areas such as information in the form of text and images, social media accounts and a blog. You can go further of course however at Second Nature we like to think of ourselves as website designers, social media helpers and search engine ranking experts. When it comes to user accounts and login credentials, we will refer you up the chain to a web developer rather than a designer.

Our aim is to service the information website market where a presence on the Internet is required to help your business be found and used.

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Search Engine Optimisation   ---------

Most of you will be familiar with what this is because of the spam emails you get about it, probably on a daily basis.

Put simply; my opinion is that with a small amount of time spent on it each week and consistently, the rewards are that your website will climb the organic listings in Google and the aim is to get you onto the first page of Google results as quickly as we can.

The facts are that 20% of web users will click on the paid ads at the top and 80% will scroll past the ads and look for the organic listings. It's an obvious statement to make but if they are the odds, where would you want your website to be? At the bottom where only 2 out of 10 looks or where 8 out of 10 are searching and clicking.

SEO is a constantly changing beast and some of the practices of last year are now no longer relevant to Google. Staying at the forefront of changes that Google make to their search algorithms and also implementing some fundamental, permanent items into the content of your website if something that has helped my clients climb the ladder of Google search results.

There are no magic tricks; it's a matter of putting the correct content in the correct places on your website and social media accounts. Consistency is also another key that will help to grow your online presence and so formulating a plan for 3 to 6 months of posting on social media, and your blog is another task that will help grow your business.

At Second Nature, we can be involved in making sure your website is search engine friendly; we can manage your social media accounts both with posting, commenting and liking other posts.

Even though Google is the main search engine, we don't forget Bing and Yahoo because they all count towards a search engine ranking.

They all help to form a picture of your business in text that is indexed by these companies and compared with your competitors. If you have more information about a given topic, then Google will place you higher than someone without that information. What needs to be done to achieve this is where we concentrate our efforts

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Social Media & Blogging   ---------

Blogging and Social Media have become the most successful tools in seo. If you have a blog and keep posting articles and photos showcasing what you're up to then Google and the other search engines will give you a higher ranking than those without. If you then use your Social Media accounts to get your blog posts out there, then you're another step ahead.

The reason for this is pretty simple; Google thinks highly of you when you're beavering away, pumping out relevant content for your consumers to read and be educated with.

The key is to constantly be updating your blog and social media accounts, probably one to two times a week and if that's too much at the very least one to two times per month.

Blogging has far-reaching aspects too because it can be shared amongst networks of users all interested in what you do. It can be reblogged to audiences that you couldn't reach before and so it is a tool that while people might see as a chore is a powerful marketing strategy to help grow your rankings.

We have tips and advice on what to do to help plan out what you'll blog about so that you're not scratching your head each time wondering what to write.

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Printing   ---------

Having spent a lot of time working as a graphic designer, we have built up a large collection of associations with trade-only printers. This means they will only deal with print brokers, copy shops and other general printers. They don't deal with the end user being a cafe or surf shop etc.

This is where we can step in and help with all of your print requirements. In our time as designers, we've found printers that have semi trailer size printing presses and finishing equipment to smaller printers who specialise in smaller areas such as Pantone printing and speciality finishing touches such as embossing, foiling, gloss highlights and other features that your printed items stand out.

So if you need banners, A-Frame stands, letterheads, business cards, posters, brochures, plastic cards, the list goes on. Give us a call or email us and we'll get you sorted out with a good price from a trade printer here in Australia.

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